What is don't call them bro?

Don't Call Them Bro is a movement and online campaign that aims to raise awareness about the subtle but pervasive ways in which sexism manifests in everyday language and interactions, particularly in professional settings. It encourages individuals to be mindful of the language they use, avoiding terms like "bro," "dude," "man," or "guys" when addressing groups of women or mixed-gender groups.

The campaign emphasizes that while such terms may seem innocuous, their consistent use can contribute to a feeling of exclusion and marginalization for women, reinforcing male dominance and hindering inclusivity. It's about creating a more welcoming and equitable environment where everyone feels valued and respected.

Key aspects of Don't Call Them Bro include:

• Promoting Inclusive Language: Encouraging the use of gender-neutral alternatives such as "team," "everyone," "colleagues," or addressing people by name. This helps ensure everyone feels seen and acknowledged.
• Challenging Microaggressions: Raising awareness about how seemingly small actions or words can unintentionally communicate bias or hostility towards women. Learn more about Challenging Microaggressions.
• Fostering Workplace Inclusivity: Creating a more equitable and supportive work environment where women feel comfortable participating and contributing their ideas. Further, understand about Fostering Workplace Inclusivity.
• Encouraging Allyship: Urging men to be allies in the fight against sexism by actively challenging sexist language and behaviors when they witness them. In addition, learn more about Encouraging Allyship.
• Building Awareness: The core mission is to build better Awareness about unintentional sexism.